#1 — REVIEW YOUR CURRENT STRATEGY

Start by assessing your existing job search activities and exactly where you’re spending your time and energy. Actively applying for roles, searching job boards and using recruiters is only one small piece of the pie.

One client I worked with had been actively job hunting for over 6 months. When we met they were frustrated and exhausted after spending significant time on their job search each week. In fact, it’d almost become a full-time job!

We shifted their strategy to a couple of hours a day of targeted action. In less than a month, they had two clear offers on the table — and the confidence to make their next move with intention.

Here’s the lesson for you: Cut down the time you’re spending on job applications. Instead, redirect 70-80% of your efforts into activating your network, having strategic conversations and creating opportunities. When you move from reactively applying to proactively creating conversations, you will take control of your job search.

#2 — TAP INTO THE HIDDEN JOB MARKET

When I worked in recruitment, we used to say less than 30% of roles were ever advertised. This means a large portion are filled via conversations, referrals and internal networks — before they’re publicly posted.

If you’re only responding to advertised positions, you’re competing in the most crowded part of the market. By this stage, a potential employer has already decided what they’re looking for and is assessing multiple candidates against the same criteria. Often, they’re basing this decision on the last person in the job — or someone currently acting in it.

The bottom line is this: Using your network allows you to access opportunities before a formal hiring process begins. And at senior levels, many roles are created with a specific person in mind. When you tap into the hidden job market, you cut out the competition and access the 70% of roles most candidates never see.

#3 — LEVERAGE THE RIGHT PEOPLE IN YOUR NETWORK

When looking at your network, I like to break it down into 3 levels.

First, your warm contacts. These are the people you know directly — close friends or colleagues, past peers or old bosses.

Second, friends of friends — or people your warm contacts can introduce you to. Think of this as your first and second degree connections on LinkedIn.

Third, your cold contacts — brand new people you meet at a networking event or via cold outreach.

The biggest mistake I see people make is starting with cold contacts first. Not only is this more uncomfortable (and often procrastination-inducing!) it rarely gets results.

For example, I met one client who was frustrated after reaching out to over 50 cold LinkedIn connections over 6 months — with no response. We refocused her approach to a few key warm contacts in her immediate network.

Here’s the takeaway for you: Rather than cold outreach, start with people who already know you. Then get an introduction to a trusted connection in their network. Because when you leverage warm connections and trusted introductions, you start seeing results faster.

#4 — BE STRATEGIC ABOUT WHO YOU CONNECT WITH

I recommend splitting this into two categories: people and target companies.

First, create a list of five organisations you’d love to work for and identify at least one contact within each. Start with direct contacts you know working in those companies — even if they’re in a different role or business area.

Have a conversation with them and then ask for an introduction to key decision-makers or someone in your preferred team. Next, look for first-degree contacts who can connect you with people inside those target companies.

Second, consider the people in your network more broadly. Who do you know doing work (or elements of work) which interests you? What about those in roles or industries of interest?

Again, begin with warm contacts or people your direct connections can introduce you to.

LinkedIn is one of the best tools you can use to map your network strategically. Follow your target companies and use the People tab on each company page to find first and second degree connections. You can also search for people via job title, industry or location.

When it comes to connecting, always send a direct message or email to your first-degree connections. With second-degree connections, find a mutual contact and ask them to make an introduction where possible.

The lesson for you is this: Take the time to map the market and align your networking activities to roles and organisations of interest — rather than relying on scattered outreach. When you’re intentional about who you connect with, you will position yourself for the right opportunities.

#5 — MOVE FROM RESEARCH TO REAL CONVERSATIONS

In a recent interview with LinkedIn expert Karen Tisdell, we talked about how to use LinkedIn to find the right people — and take those relationships offline.

LinkedIn is a great research tool, but it’s important to move from analysis into action — and actually talk to people! Karen and I agreed the best way to do this is via informational interviews. This is essentially a conversation with someone about the work they do.

Before contacting someone to set up an informational interview, start with a clear intention. Know the reason you’re reaching out — whether it’s to learn more about their career path, organisation or get their industry insights. Focus on gaining market information or building the relationship — not looking for a job.

When asking for an informational interview, be upfront with your request. Let the person know what you admire about their work or career experience. Ask if they’d be willing to set up a short 15-20 minute conversation (in person or via virtual meeting) to share their insights and advice as you plan this next chapter of your career.

Always be clear you’re not looking for a job — and offer to support them in return. This immediately removes the pressure and makes it more likely they’ll say yes. Also, resist the urge to send them your CV if they offer to circulate it internally.

In the actual conversation, make sure they are doing 80% of the talking. You want to ‘interview’ them about their career history, work experience and how they got to where they are. Go in prepared with questions about their daily responsibilities, what they enjoy or find challenging about their work, progression pathways, and your transferrable skills or gaps.

If the discussion shifts into questions about you or your job search, move the focus back to them. Close the conversation by asking: Who else do you recommend I speak to? Then get them to introduce you.

Here’s the bottom-line: Informational interviews are one of the most powerful ways to build long-term relationships with future mentors, sponsors or hiring managers. Some of my own closest peers, referral partners and supporters started as conversations like this.

These decision-makers will also think of you before they’re hiring — or refer you to someone who is — giving you access to the passive job market. When you focus on building long-term relationships, you’re part of the conversation before roles are even defined.

#6 — OPTIMISE YOUR CV TO COMMUNICATE YOUR VALUE

To close, let’s talk about your positioning on paper.

My first tip is to create one optimised document — or a couple of versions of your CV if you’re targeting different roles. Within this document, identify 3-5 core competencies that make you unique. Under each, list a couple of specific, measurable achievements that demonstrate your impact.

Once you have this master document, the second tip is to customise your resume to each application. Shift the order of your core competencies or add any listed in the job description which aren’t on your standard CV. Spend time here — but cap it at 1-2 hours, not several.

The third tip I have is to limit your use of AI. Senior leaders are spending hours using AI to write their CV or match their experience to each application.

However, the biggest issue I’m seeing with AI is that it produces generic profile statements and long lists of skills or responsibilities which dull down your point of difference. At senior levels, you don’t stand out by sounding the same as everyone else. Instead, highlight your unique value proposition by focusing on the core competencies and specific, measurable achievements that set you apart.

My final tip is to avoid over-formatting. One client used lots of fancy tables, graphics and complex layouts. It looked impressive — but too much formatting causes issues with applicant tracking systems and reduces your chances of success.

Simplify your resume. Use clear headings, bulleted lists and lots of white space to make it easy to read.

Here’s the takeaway: Your CV is a supporting document, not your primary strategy. When you optimise your CV to communicate your unique value, you will stand out as a senior leader.

So there you have it. The 6 strategic moves to help you stand out — even in a crowded market. I hope this helps you stop competing with hundreds of candidates and take back control of your job search. 

If you’re looking for an ongoing partnership to clarify your direction, build confidence and create a personalised strategy to take ownership of your career, I invite you to explore Ignite Your Career.

I’m now taking applications for the next intake, with 3 spots available starting in April. Apply for a complimentary call to get started here. ​

#1 — WANTING CLARITY ON YOUR LONG-TERM DIRECTION

This is the biggest theme I’m noticing right now in my private coaching work with high-achieving senior leaders. It’s also a topic which came up again and again in a recent coaching cohort I ran within one organisation. These employees were from a wide cross section of business functions, locations and levels — from individual contributor to executives.

And the one thing they had in common? Even when they’re happy in their current roles, these individuals crave certainty on where they’re heading. They want to understand the career pathways available and how their personal goals align with business strategy.

In the past, employers largely dictated your direction. This is because career paths were clearer and progression more predictable. But today, roles are evolving, career paths are no longer linear and advancement is harder to plan for.

As a result, this old reactive approach to career management no longer works. The truth is, you can’t sit back waiting for certainty anymore. YOU need to take ownership of your direction!

Here’s how to shift your approach: Instead of asking, ‘What’s the next role available to me’, start asking: ‘What will I intentionally build over time?”

Because when you take ownership of your career, you will clarify your long-term direction.

#2 — SELF-DOUBT SHOWS UP AT EVERY LEVEL

In a recent workshop on imposter syndrome, the biggest ‘AHA’ moment for participants was realising they weren’t alone. Many were genuinely surprised to hear that their peers lack self-belief — regardless how experienced or successful they are.

It’s important to say self-doubt has always existed — this isn’t new or unusual. But roles are changing, success metrics shifting and expectations are evolving quickly. This leaves even the most accomplished leaders doubting themselves.

What it reveals is that confidence can’t come from external validation any longer. A reactive approach relies on feedback and permission — whereas career ownership means confidence is internally driven.

Here’s what to do instead: Shift the question from ‘Am I good enough?’ to ‘How am I choosing to position myself.’

Because when you have control of your career, you will proactively build confidence over time.

#3 — STRUGGLING TO COMMUNICATE YOUR VALUE

I’m hearing many leaders questioning what makes them unique or how to articulate their value proposition — beyond day to day responsibilities. Others are unsure how to position themselves for new internal opportunities.

But here’s the truth: In today’s rapidly changing market, strong performance doesn’t automatically lead to opportunity. And being busy or competent isn’t enough. Because if others can’t clearly see the value you create, it’s easy for it to be overlooked.

Taking ownership of your career goes beyond describing what you DO. It’s about defining your strategic contribution, the specific outcomes achieved and how this benefits your organisation, leader, team or clients. Where possible, use data, metrics and examples to back up these results.

For example, the percentage increase in new sales or profits, the exact amount saved or reduction in risk. It could also include improvements to employee retention or the company’s brand reputation.

When you intentionally position yourself for the opportunities you want, you set yourself up for long-term career success.

#4 — CAREER CONVERSATIONS MATTER MORE THAN EVER

Another pattern I’m seeing right now is that high-performers are craving regular feedback on their potential, not just performance. Yet regular two-way career conversations aren’t happening because both parties get busy — or team members are afraid to ask.

Traditionally, development was discussed periodically. Performance reviews drove progression and managers were expected to lead career conversations.

What’s different now is the pace of change. Leaders are balancing talent management, upskilling existing employees and building future capability. This makes it harder to keep on top of every individual’s development needs.

Here’s the bottom-line: You can’t solely rely on your manager or annual reviews to drive your development. Career development is now a shared responsibility. This means taking ownership by initiating ongoing two-way conversations with your leader about your career goals and development.

When you play an active role in your development, you will take control of your career.

SIGN #5 — ‘FUTURE’ SKILLS ARE NEEDED NOW

When I asked hundreds of participants across two sessions about the skills required to stay relevant, over half mentioned building AI skills.

And yes, AI matters. But I’m noticing some people are reacting to trends like AI — at the expense of developing critical ‘human’ skills. Others are overwhelmed and avoid upskilling altogether.

The problem with both approaches is that development without direction is as risky as not upskilling at all. Taking ownership of your career is about stepping back to assess your current skillset, where you want to go and the capabilities YOU actually need to build.

This includes relevant technical skills (including AI), alongside vital human skills like communication, critical thinking and strategic influence. Because in an AI-driven world, these human skills are essential to futureproofing your career.

When you take a strategic approach to your development, you will keep your skills relevant in changing times.

So, there you have it. The 5 signs taking ownership of your career is no longer optional in the changing world of work. These insights have helped my clients and I take a more proactive approach to managing our careers — I hope they support you too!

Now you know why taking ownership of your career matters now, want to take this a step further?

Join the free February masterclass and I’ll share 3 strategic shifts you need to build clarity, confidence and a personalised career strategy in changing times. Register here.

QUESTION #1 — WHAT ARE YOU CELEBRATING?

Every January, you set big goals and work hard to achieve them. But how often do you pause to celebrate the milestones along the way? Acknowledging your success is essential for finding fulfillment at work.

Start by asking yourself —

• What am I celebrating this year?
• Think back to your January goals. What were the highlights — your greatest career wins?
• What obstacles did you overcome?

List everything you’re celebrating.

Did you deliver a project on time and budget — or land an important client? Have you started a new job, been promoted or won an award? Are you working flexibly, prioritising your health or building your network?

Did you overcome health issues or family challenges? Were you dealing with burnout or a toxic work environment? Or is your team under-resourced — and you’re celebrating getting through the year?

Finally, highlight the top achievement you’re most proud of in 2025 and why it’s important to you.

QUESTION #2 — WHAT’S YOUR BIGGEST LEARNING?

Now, reflect on what you learnt in 2025 and how you’ve grown. Consider the mistakes you made or things which didn’t go as planned.

Remember: Failure isn’t about the outcome — it’s about having the courage to step outside your comfort zone, try something new and grow. Start by listing out your biggest career lessons for 2025.

Is it saying no and setting boundaries, letting go of perfectionism or comparison? Did you learn to delegate to free up more space for strategic thinking? Have you put yourself out there, applied for a new role or pitched for a new client — even if it wasn’t successful?

• Start by listing out your key learnings for 2025
• Then, identify your most significant lesson. What will you do differently in 2025 to course-correct or avoid similar mistakes?
• Write down the ONE change you’ll make and why it matters

QUESTION #3 — WHAT WILL YOU NO LONGER SAY YES TO?

What do you want to let go of in 2026? Consider —

• Fears or limiting beliefs holding you back. Fear of failure (or success), imposter syndrome or not being good enough
• Things you think you ‘should’ do based on other people’s expectations
• Commitments or relationships which no longer serve you
• Anything you’re no longer willing to say YES to as we enter a new year

Using the prompts above, make a list of everything you’d like to let go of in 2026.

Then, ask yourself —

• What’s the impact on your health, important relationships, happiness or mental wellbeing?
• What has it cost you?
• Why do you need to let it go now?

Finally, prioritise the key things you’ll no longer say yes to. And make a commitment to yourself to honour those promises.

QUESTION #4 — WHAT’S YOUR INTENTION FOR 2026?

Imagine it’s December 2026, you’re in your ideal career and looking back on the past year. Answer these questions as if it’s already happened:

• What goals did you reach in 2026?
• What results did you achieve in all areas of your life. Your work, relationships, money, health, personal or professional development?
• How did you spend your time?
• What was the vision for the life that you wanted to create?

Let your mind wander and write down everything that you’d like to do or achieve in 2026.

Consider: What’s your intention for 2026? From what you’ve written, highlight the ONE thing you want to change or achieve.

Then ask yourself: Why does it matter? Knowing the purpose behind your goal keeps you motivated and on track — even when challenges come up!

Now, declare your goal. Write it down as if you’ve already achieved it, by finishing this sentence:

On 31 December 2026, I will have (list the goal or intention as if it’s happened). This is important to me because (insert why).

Not only does making a note of our goals help us remember them, but studies show writing them down (as if they’ve already happened) makes it more likely we’ll achieve them. This is because our brain seeks out the information we need to reach our goals — and discards the rest!

The Christmas break is the perfect time to reflect on 2025 and what you want next year. This simple year-end reflection will help you review your year and prepare for a strong start in 2026!

Merry Christmas! I’ll be taking a break over the Christmas period and will be back on 5 January. Wishing you and your family a safe and happy holiday season! 🎄

Want help to clarify and reach your career goals in 2026?

I invite you to book a free, 30 minute call with me in January so we can discuss the best option to support you! Book HERE.

Stacey Back is The Career Planning Specialist, an executive career coach + speaker. She helps high-achievers at a career crossroads find the work that lights them up, increase their income, impact and create a career + life on their terms. Stacey works virtually with individuals and organisations based across the globe.

LESSON #1 — THE POWER OF THE PAUSE

Right now I’m hearing the same thing from my clients: They’re busier than ever and feel like they never switch off. I’ve experienced it myself — the constant noise, distractions and filling every spare moment with activity. When I found myself reaching for my phone while watching TV, I knew something needed to shift.

Because wearing ‘busyness’ like a badge of honour reduces productivity and your ability to think strategically. So this year, I’ve been intentional about creating space in my schedule for deep thinking and taking time to pause.

And even though I work out every day, I also wanted to get more incidental movement into my days. So on my non-running days, I’ve made it a priority to get outside for an afternoon walk. Sometimes for 10 minutes, other times it’s a full 3-5km loop.

At least once or twice a week I’ll grab a coffee and head to my local park for an hour. This isn’t about self-care or being out in nature — though it’s part of it. I’m carving out space for strategic thinking.

The key thing is I’m not listening to a podcast or scrolling social media, I’m reflecting. Often, I’ll record a voice note on my phone because I’m a verbal processor and that’s how I get my best insights. By creating more than I’m consuming, I’ve sharpened my thinking and generated more ideas than ever!

Here’s what I’ve noticed after implementing these moments of pause over the past year…

First, doing it consistently has made me more creative. It’s allowed me to process and find clarity on different ideas: new offers, business strategies or how to approach certain client situations. If I’m planning a workshop, it helps me pull all the pieces together: the key messages for that organisation, the challenges their people are facing and how what I’m sharing supports them.

Second, it’s strengthened my thought leadership. I’m regularly reflecting on the key themes coming up in client coaching sessions, questions people are asking and what I’m noticing in the world of work. I then use these insights to create podcast episodes, LinkedIn posts and content which addresses the specific issues my audience is facing.

One client recently said, “I enjoy your weekly emails. Where do you come up with all those content ideas?” And THIS is the secret.

In the past, I’ve felt creatively blocked or not known what to talk about. But I haven’t been challenged for ideas this year — and giving myself space to think has made ALL the difference!

Third, it’s helped me disconnect and reset. People are mentally overloaded and their days are filled with endless to-do lists. And I think the solution is the power of the pause.

From a career perspective, if you don’t stop to reflect or proactively plan, you end up reacting to external expectations — your workload, boss, organisation or the market. This is the value of the space I create in one-off Strategy Sessions and long-term coaching programs. It gives you time for deep thinking, brainstorming ideas and clarifying next steps.

Consider — Where in your week could you pause and create space for strategic thinking? And how would that impact your career?

LESSON #2 — EXPERIMENT WITHOUT EXPECTATION

At a Christmas event last week, I was chatting to a senior executive who’d transitioned from corporate into their own consultancy in the past year. He asked a juicy question which took me a moment to answer: ‘What was the biggest lesson from your first few years of business?’

My response? ‘Don’t be afraid to experiment — ESPECIALLY in the beginning!’

And this advice is applicable at every stage of your career or business. In fact, it was a major highlight for me in 2025. And it’s a core part of the method I use to help clients find clarity on their career direction.

This year, I’ve continued to build out my signature key-notes into short, half and full day workshops, testing and refining those offerings. In addition, I’ve also tried out new corporate offers: multiple sessions for clients, running a coaching cohort off the back of an event and contributing to larger learning & development programs.

This has allowed me to work deeper with each client, deliver better outcomes and build long-term relationships beyond one-off engagements.

During our conversation, the consultant also spoke about the importance of non-attachment, which really landed with me.

Because letting go of control and staying detached from the outcome was a big lesson for me this year too. Putting things out there and seeing what works — without making it mean anything about my value if something doesn’t land as planned.

And this is a critical career lesson for YOU. So many people stay stuck in their current situation because they think they need certainty to move forward. They want to identify their ideal role, the perfect career path or make the ‘right’ decision before taking action.

But clarity comes from action, not analysis. When you’re willing to experiment and detach from the outcome, you will clarify your direction faster.

Consider — Where are you waiting for certainty in your career instead of taking action? And what’s one small step you could take to start testing instead of overthinking your next move?

LESSON #3 — KNOW YOUR CURRENT CAPACITY

Closely tied to the theme of experimenting, 2025 has been all about understanding my limits, exploring how I like to work and what I have the capacity to hold.

My word of the year was LIMITLESS. I wanted to build plenty of time and spaciousness in my days to connect, create and serve my clients. And experience limitless energy, impact and growth in my business.

While I was already confident in the way I structure and deliver my 1:1 and corporate offerings, this year has stretched me. The corporate projects I mentioned earlier have challenged my assumptions about how much work I have capacity to take on. But it’s also helped me get honest about what energises or drains me — and the way I want to work moving forward.

At the start of the year, I’d intended to do more one-on-one coaching. In reality, I’ve worked with half the number of private clients I’d planned. This decision was intentional, as I prioritised other corporate projects.

What I’m taking away is that I want to do LESS high-level 1:1 coaching — but with a small number of the right clients. The people I love supporting who are engaged, do the work and take responsibility for their results.

While I’ve always had strong boundaries, I now have zero tolerance for those who make excuses, play the victim or disrespect my time. Sometimes my ideal clients are experiencing burnout, mindset challenges or are navigating toxic work environments and that’s OK. The difference is they take ownership and actually change their situation.

By understanding my capacity and working intentionally, I’ve created the limitless time, energy and impact I set out to.

Not only have I doubled my financial results, I’m having a greater impact — through the growth of the podcast and depth of work I’m doing with organisations and individuals. But more than anything, I have more space, ease and enjoyment in how I work.

Here’s why this matters to your career: Most high-achievers keep pushing through without ever stopping to assess their capacity. But when you know your capacity and work within it, you will create a career that’s fulfilling AND sustainable.

Consider — What tasks, habits or commitments are currently draining your time or energy? And what’s one change you can make to work more sustainably in 2026?

LESSON #4 — OWN YOUR VALUE AND BACK YOURSELF

At the top of this article, I mentioned a recent conversation about advice for someone starting out in business. One of the points we discussed was the importance of understanding your unique value proposition, being targeted in how you position yourself and intentional about who you work with.

I reflected on how the transition from corporate into my first business was simpler because I had an existing client base, was well known and operating in the same market. However, when I launched my current company, I was effectively starting again in a brand new market.

In hindsight, I completely underestimated how long it would take to clearly differentiate myself and fully own my unique value. This was a constant challenge for my first few years in this business — but it hasn’t come up for some time.

Yet in 2025, this lesson feels different. I’ve stepped into a new level of embodied self-belief around the unique value I have to offer.

This isn’t about arrogance or ego. I know my value — and I’m being recognised and paid well for it. I’ve received consistent feedback from clients and the market which reinforces this.

And while self-belief is one piece, it’s more than believing in my worth and value.

This year has required a deeper level of self-trust — to fully back myself and trust what’s right for me, rather than outsourcing or questioning my decisions. Taking responsibility for my results has led to huge growth in my business, impact and reach.

Looking ahead, next year is about consolidation — going deeper, not wider — with a small number of quality clients. I plan to develop group programs for both 1:1 and corporate clients, which will allow me to scale while supporting people at an even deeper level.

Here’s the lesson for you and your career. When you back yourself, you will increase your visibility, influence and impact.

Consider — Where are you looking outside yourself for answers or questioning your decisions? And what’s one way you can start backing yourself in your career?

So, there you have it. The 4 biggest lessons I’ve learnt during another incredible year. My hope is you can learn from my experiences and celebrate your year too.

At a career crossroads and considering what you want next in 2026?

Take this free career assessment and in 5 minutes, I’ll give you all the tools and strategies you need to get started!

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TIP #1 – DECLARE IT

Do you want to make a change in your career next year?

Perhaps you’ve achieved everything you set out to in your current career and you’re ready for a new challenge. Or you’ve hit the ceiling in your team and are evaluating how to redesign your role or what other pathways exist in your organisation.

It could be a niggling feeling something isn’t quite right — or a deep sense of frustration. Whatever it is, don’t wait until you’re so depleted or dissatisfied that you make a reactive decision — like quitting without a plan.

I remember having lunch with my dad one afternoon and finally sharing how unhappy I was. In that moment, it was a relief to say it out loud. And the first time I’d admitted it to myself.

Recognise right now if something’s not right. Because when you declare it, you can commit to changing it.

TIP #2 – IDENTIFY WHAT’S IMPORTANT

Who and what are important in your work and life? What do you want personally and professionally — and why?

Knowing the answers allows you to make career choices aligned with your values, not external expectations.

Ask yourself: What will I be honouring by making this decision? What will I be saying yes to? Or saying no to?

When you understand what matters most, you will make changes to create the career and life you want.

TIP #3 – SHIFT YOUR MINDSET

What’s really holding you back from change? The majority of time it’s not capability — but mindset.

My coaching clients often know WHAT they want (or at least sense what isn’t working in their careers). They may even have some ideas of the steps to take. Yet what holds them back 80% of the time are fears and limiting beliefs.

Fear of making the ‘wrong’ choice. The belief it’s too late to make a change. Or the pressure to maintain external success and anxiety about throwing away everything they’ve invested into their current career.

So how do you address mindset? The first step is to acknowledging the limiting belief, fear, old habit or behaviour holding you back.

Then, reframe it. Replace it with a new, more helpful one which honours your values and where you want to go. Finally, move into action.

When you shift your mindset, you will navigate change with confidence.

TIP #4 – TAKE ACTION

You’ve heard the saying: Doing the same thing over and over again and expecting different results is the definition of insanity. Without action, you can’t expect your current career situation to change.

For high-achievers, this looks like overworking, staying stuck in analysis or trying to create the ‘perfect’ plan. Or you’re focusing on what you think you ‘should’ do or busy work — but not taking the right action.

Here’s how to break this cycle. First, think about the change you’d like to make and identify ONE small step you’re comfortable taking towards it. You could contact someone you know to learn more about the work they do and explore career pathways available in your organisation or industry.

Second, come up with the extreme version of this step — something outrageous and way beyond what you believe is possible. For example, initiating 30-40 conversations, including outreach to cold or high-level contacts you wouldn’t normally approach.

The definition of comfortable and challenging will be different for each person. The point is to identify an easy goal, then something completely uncomfortable.

Finally, settle on an action which sits between the two. For instance, arranging 5-10 targeted conversations with warm connections or introductions and having a clear intention behind each one.

When you stretch yourself, you will take action far outside your original comfort zone.

TIP #5 – GET SUPPORT

As you navigate any change, having the right support network is essential. For me, this came in the form of family and friends, investing in a coach, finding a mentor and joining a peer mastermind.

As a senior leader, there are very few people you can speak to openly about your career. Those who aren’t emotionally involved (like family) or influenced by internal politics within your organisation. Having someone in your corner as a sounding board and strategic advisor gives you a level of objectivity you can’t find inside your immediate circle or environment.

Change also takes time — and doing it on your own can take years. One new client first reached out 3 years ago and another returned recently after trying to work through it alone for the past year. This is why I partner with clients over a 3-6 month period, using a structured process and proven methodology to create the results they want, faster.

When you have the right support, you will transform your career with clarity, confidence and a personalised strategy.

Change is challenging and requires plenty of courage and commitment to execute. These tips helped my clients and I create meaningful, lasting changes in our careers. I hope they support you too!

Ready to find clarity, navigate change with confidence and create a strategy to take ownership of your career? Apply to work with me inside Ignite Your Career.

Book your free 30 minute consult HERE to get started!

Stacey Back is The Career Planning Specialist, an executive career coach and speaker. She helps high-achievers at a career crossroads find the work that lights them up, increase their income, impact and create a career + life on their terms. Stacey works virtually with individuals and organisations based across the globe.

#1 — YOU’RE BEATING YOURSELF UP

In the article mentioned above, I share examples of people who knew from an early age what career they wanted to pursue. Having clarity on what they wanted shaped their decisions and actions. And this allowed them to turn their dreams into reality.​

But what if you’re unsure about your career direction? You’ve been going round in circles for years trying to figure out what you want next. You constantly compare yourself to others who have a clear plan — and the pressure to find your passion leads to self-doubt and inaction. 

What to do instead: If this is you, realise you’re not alone. The individuals who always knew what they ‘wanted to be when they grew up’ are in the minority.

Most of us have no idea — or what we thought we wanted changes. It’s common to be clear on your career path in your early 20’s but 10, 15 years later for it to no longer feel aligned. Or if you’re anything like me, you’ll pursue many different careers before finding the right fit!

When you stop beating yourself up for not having your career ‘figured out’, you will be free to explore what meaningful work looks like to YOU.

#2 — THINKING YOUR PASSION HAS TO BE YOUR JOB

The problem with ‘following your passion’ is it puts pressure on you to turn your interests into your work. You may start to believe you have to find the one thing you’re passionate about. Then, pursue that as your next job or future career.

But not everything you love has to become your career!

What to do instead: Let go of the belief your passions have to be your job! Give yourself permission to find fulfillment and enjoyment in your interests outside work too. Especially in the early stages of exploring what you want in your career.

When you stop trying to monetise every passion, you can actually enjoy those other interests outside your 9-5.

#3 — YOU FAIL TO CONSIDER WHAT YOU WANT

Are you focusing on job titles or finding your ‘dream role’ upfront? You’re trying to identify your one ‘passion’ or future career path — then match yourself to it

The problem with this approach is it skips the most important step: figuring out what you want.

This is why so many people leave jobs in search of the ‘right role’ — only to find they still aren’t satisfied. Without self-awareness: understanding what drives you and what you want for your future, work won’t feel fulfilling or sustainable.

What to do instead: Flip your focus from trying to ‘find your passion’ to understanding what you want, first. Take the time to get to know yourself and your priorities in work and life.

The Career By Design method I teach begins by reflecting on who you are: your purpose, values, unique strengths and interests. Then, we explore your future vision, financial and lifestyle goals.

When you start with self-awareness, you can look for a job or career path aligned to this — one which you’re passionate about!

#4 — IT LIMITS THE POSSIBILITIES

Your brain can only show you what it already knows and has experienced. This is the role of the Reticular Activating System (RAS), the part of the brain which controls the information you receive.

When you start with trying to ‘find’ your passion, you limit yourself to who and what you already know. This can lead you to make the wrong decision or discount potential opportunities.

One client had spent her whole career in accounting and her circle only included people she’d studied or worked with. She didn’t believe it was possible to pursue a different career path — because she couldn’t see anyone doing the things she longed to do!

You could also limit your job search to roles in your current profession or rely only on methods you already know, like job boards.

What to do instead: Rather than trying to ‘find your passion’, follow your curiosity. Give your brain the evidence it needs to see what’s possible.

Pay attention to the things you’re drawn to in your daily interactions. What sparks your interest? Tap into your network, find a mentor or talk to people doing work you’re fascinated by.

Keep following what lights you up — whether it’s an article, podcast episode, event or conversation. When you get curious, you’ll unearth new possibilities you never knew existed.

#5 — IT KEEPS YOU STUCK IN ANALYSIS PARALYSIS

Are you spending hours Googling potential career paths in search of your passion? Or scrolling job boards hoping by some miracle your dream job will jump out of the screen? While it’s important to reflect on what you want, too often people get trapped in ‘research mode’.

It’s scary to put yourself out there and try something new. Your brain wants to protect you and keep you inside your comfort zone. That’s why researching feels safer than taking action — but it’s what‘s keeping you stuck!

What to do instead: Clarity comes through action. Find practical ways to test out new skills like volunteering or taking on an extra project at work. Consider starting a side hustle or passion project outside your 9-5.

Talk to people doing work (or aspects of work) which you’re drawn to. Ask about their role, organisation, industry and career path. You’ll see what’s possible and open yourself up to new opportunities.

Notice what piques your interest, keep following the breadcrumbs and take consistent action. Because when you move from analysis into action, you will find clarity on your direction.

The pressure to ‘follow your passion’ can feel overwhelming and keep you stuck. A better approach is to follow your curiosity and take aligned action towards the things which spark your interest. This has helped my clients get clear on what they want in their careers — and I hope it supports you too.

Want help to figure out your next career steps?

Let’s chat! Book your free 30 minute consult HERE to get started.

Stacey Back is The Career Planning Specialist, an executive career coach and speaker. She helps high-achievers at a career crossroads find the work that lights them up, increase their income, impact and create a career + life on their terms. Stacey works virtually with individuals and organisations based across the globe.

#1 — IT’S NEVER TOO LATE TO GET STARTED

Starting a podcast was on my priority list for YEARS. Every January it would reappear, but something always got in the way…

In July 2023, I attended a networking event with other women in business. We shared our intentions for the new financial year and I declared that launching a podcast would be my one key project for the next six months.

Fast forward to the end of October and I realised I still hadn’t started. So I bit the bullet — and launched within two weeks!

Here’s what this taught me: It’s NEVER too late to start.

I’d been talking about this idea since 2018. Yet with two months left in the year, I went all in and turned this project around within a fortnight. I thought it would take me forever to figure out all the tech — but it was easier than I’d imagined.

Here’s the takeaway for you:

What big goal or important project do YOU keep putting off? The one you’re telling yourself is going to be too much work — or that you don’t have time for?

This is exactly what keeps you at a crossroads in your career, waiting for the ‘perfect’ time instead of getting started. Whatever it is, just start!

When you take responsibility and commit, you’ll be amazed at how much progress you can make — and quickly.

#2 — TRUST YOURSELF

When I first shared my plans to launch this podcast, one well-intentioned friend suggested that unless you had a big audience, it would be a lot of work for very little reward. Now while I respect this person, they didn’t have a podcast. So while I took the feedback on board, I ultimately trusted what was right for ME.

I’m also someone who’s competitive with myself and, truth be told, a little rebellious. I don’t like rules. So if someone tells me I can’t do something, my typical response is: ‘I’ll find a way to prove them wrong!’

The lesson? I trusted myself. And I had a very clear intention around WHY I was doing this project.

First, it was never about becoming some big influencer, growing a following or monetising a podcast. My goal was to share my thought leadership, create a resource library for clients and add value to my network.

Yes, it’s also a platform where I can share my offers and how I help people. Ideally, this may lead to new clients — but making money wasn’t the driving force.

Second, I wanted to build trust and nurture the relationships I have with my audience. A podcast is much more personal than reading an article. You can hear my voice, feel my energy and get a sense of my personality, mentoring and teaching style.

This helps potential clients decide if I’m the right fit. And if they have a need I can solve, it gives them a low-pressure way to connect.

Starting this podcast was a lot of work at first. However, over time I created systems to streamline the process. Now, it’s quicker than writing an article from scratch or trying to work out what to post on social media a few times a week. It still takes work, but the process feels easeful — and that’s exactly what makes it sustainable!

When it comes to results, it’s definitely led to new clients. I’ve had corporate clients book keynotes, workshops or coaching programs — and many have said they listened to several episodes before even making an enquiry. It’s been an incredible way to warm up my audience and build connection from the moment they find me online.

Also, sometimes the reward is the joy you get from the process. And that’s exactly how I approached this project from day one: as the creative outlet I’d been missing.

The bottom line is, I didn’t doubt myself. I backed myself and leant into self-trust.

I was warned it would be hard work for little reward. Two years later, I completely disagree.

Here’s what this means for you:

It’s easy to take advice from mentors or peers you respect — but always run it through your own filter first.

Are you making this career decision based on what’s right for you — or what you think you should do? Trust yourself over external opinions, especially when others can’t see your vision

And what’s your intention? Get clear on the ‘why’ behind what you want before setting goals, making a decision or starting any new project

These are the exact questions I ask my clients to help them shift from second-guessing to self-trust. Because when you trust yourself, you will make clearer choices and move forward with confidence!

#3 — OWN YOUR STRENGTHS

In business, you need a way for potential clients to find you. Social media is a fantastic tool to do this — and for me, that platform is LinkedIn, where my audience is.

BUT it takes a lot of time and energy to create daily posts or videos. And while I like writing — and I’m a good writer — the perfectionist in me means it takes ages to craft the right words and structure.

Yet speaking? That’s different.

As I shared in the very first episode of the podcast, I talk A LOT. I could talk under water — and I’m always the last to leave the dinner table because I can’t stop talking!

Communication is one of my greatest strengths. Whether it’s coaching, speaking or teaching, using my voice is such a natural way for me to operate.

In fact, when I first started a blog for my business, I realised the best ideas came when I spoke them out loud. I’d record insights after a client session or go for a walk and voice note some thoughts — just like I did to create this podcast episode. Then, I’d take the transcript and turn it into an article.

This is how I still create content today. I’ve found a way of marketing which suits my unique strengths and personality. And when something energises you, you’re more likely to stick with it — and this is where long term success is built!

Here’s the lesson for you:

Honour your strengths in your work as much as possible, rather than trying to ‘fix’ your weaknesses. I help my clients uncover their unique strengths and double down on the skills which energise them. Then you can delegate or outsource the rest and let others shine in the areas that drain you.

When you lead with your strengths, success feels effortless and sustainable.

#4 — BUILD TRUST

The Edelman Trust Barometer shows that trust in governments, media, companies — even leaders — is at an all-time low. And in a low-trust economy, it takes a longer time to earn someone’s confidence than ever before.

It’s well known that we need to see a message multiple times before we decide to buy. Previously, that number was around 7. Now it takes more like 27 touchpoints and around 7 hours of consumed content — before someone is ready to take action.

This level of connection is impossible to achieve in a 30 second video or single social post. Especially when people are overwhelmed, distracted and endlessly scrolling online. This is why the podcast has been a powerful platform for me to build trust with my audience in a more personal and consistent way.

Listeners often tune in during their commute, on a run, or while doing the dishes. Over time, I become part of their daily life. And because there’s less distraction than on social media, I’m able to hold their attention for longer and create real connection.

Many private coaching clients and corporate contacts have told me they’d listened in prior to reaching out. They found me online, listened to several episodes and liked what I was sharing. This built incredible trust before our first conversation.

Here’s the takeaway for you:

Whether you’re a senior leader, executive or business owner, building a personal brand is essential. I help high-achievers define and communicate their value proposition, so they’re seen as the go-to person in their field. A big part of this is sharing your thought leadership and expertise to grow your network, attract new clients and career opportunities.

When you build trust, you will magnetise the right opportunities to you.

#5 — CONSISTENCY COMPOUNDS

I’ve spoken a lot about the power of consistency and here’s a real example. If I’d only looked at the download numbers of a single episode in the early days, it may have been disheartening. But 2 years in, those early episodes have gained traction — and that reach will only continue to grow over time.

I still don’t have millions of downloads each month — but I never set out to be an influencer. I care about impact, not internet fame!

In the very first episode I ever recorded, I said this: ‘Even if one person listens and takes the tiniest tip, strategy or new perspective which helps them make the smallest shift in their career, to me, it’s worth it.’

This is still true. I’ve created an authority platform where people can find me and learn from me. What started as a creative outlet has become one of my best tools to attract aligned clients.

And because I publish consistently, people keep coming back — and this builds trust over time.

So the real win here is consistency. I’ve shown up for 2 years straight — and the results are compounding!

Here’s the lesson for you:

Are you taking consistent action towards your career goals — even when progress feels slow? And what’s ONE small step you will take this week to move closer to where you want to be? Put it on your calendar now and commit to it!

Because when you take consistent action towards your goals, consistency compounds over time.

So there you have it. The five biggest lessons I’ve learnt from recording 50 episodes of the podcast. My hope is they help YOU create a career on your terms!

Ready to build clarity, confidence and a personalised strategy to take back ownership of your career? Then the Ignite Your Career coaching program is for YOU.

#1 — REALISE THERE’S NOTHING WRONG WITH YOU

Does it seem like you’re moving jobs every other year in search of ‘something better’? You feel flaky, ashamed about job-hopping or always looking for the ‘right’ role or employer.

You start to ask yourself — is there something wrong with ME? I go through this cycle every few years and I’m beginning to think I’M the problem.

First of all realise, there’s nothing wrong with you. It’s okay to outgrow an organisation or change jobs. Gone are the days where you stay in a role for life, get the gold watch and retire.

Some people need consistent change and variety, the challenge of an unfamiliar work environment or the opportunity to learn from and develop relationships with new people. Others prefer stability and will stay longer. Neither is wrong or better, so stop beating yourself up!

Because when you let go of what you think you ‘should’ do, you can start creating the career you actually want.

#2 — START SEEING THE POSSIBILITIES

Your existing knowledge and experience limits your ability to find your ‘ideal’ role. If you’ve never had this role before and don’t know anyone who has, it’s easy to assume it doesn’t exist. But you haven’t experienced it yet!

In 2013 I left the corporate world because I wanted to do things differently — and create a career on my terms. Yet I was so conditioned by the way I’d learnt to ‘do business’ and had no other experience to compare it to.

I ended up replicating the same corporate business model in my own business. And I felt trapped and miserable!

There was no logical reason for me to operate my business this way. But it was all I knew.

Our brain can only show us what it knows and has experienced. The reticular activating system (RAS) filters unnecessary information so we receive what’s important. It’s the reason when you’re looking to buy a certain car, you start seeing the same model everywhere.

To show your brain what’s possible, you need to surround yourself with people who are doing the work you want to do. Tap into your network, take these individuals for coffee and talk to them about their careers. If you need to look broader, ask your mentors or follow people on social media — LinkedIn, podcasts, YouTube.

When you give your brain the evidence it needs, you will begin to see new career possibilities.

#3 — GET TO THE HEART OF WHAT YOU WANT

The biggest mistake I see people make is starting from the ‘outside in’. Meaning — they focus on the job FIRST and make their career choices from there.

In contrast, the framework I teach starts from the ‘inside out’ with your purpose, values and the impact you want to make through your work. Because companies restructure, job titles shift and external circumstances change. But your internal motivators create both fulfillment at work and sustainable career success.

Those external, work-related aspects are important and critical for high performance. Think: your employer, team and clients; job responsibilities and work environment. Yet if your work isn’t aligned to what intrinsically drives you, you’ll struggle to stay motivated long-term!

If something isn’t right at work, most people assume an external factor is the issue. So they try and fix it by changing jobs. Yet without addressing these critical ‘internal’ factors, the same problems follow them to their next role.

Instead, get connected to your purpose and values. What’s most important to you at work? And what’s the ‘why’ behind your career goals?

Use this information as the starting point to create the career you want. Then, check it makes sense from a financial standpoint, supports your vision and ideal lifestyle. Finally, consider the work-related aspects which are important to you.

Here’s the bottom-line. When you start from the ‘inside out’, you will create a career that’s fulfilling and sustainable.

#4 — FOCUS ON YOUR ZONE OF GENIUS

The smartest and most successful people create their dream role around their zone of genius. This is what you’re good at and love to do.

Whether you’re a corporate leader or run your own business, start honouring your strengths as much as possible. Then delegate, outsource or eliminate your weaknesses.

What do you love to do? When are you in ‘flow’? Spending more time here improves your productivity, results and job satisfaction.

Also, pay attention to when you’re angry, frustrated or resentful. This is a sign you’re out of alignment with your work and need to make changes.

If you need to, track your activities for a week and write down how you spend your time. Then start to remove tasks outside your zone of genius, one at a time. Focus on the strategic work which moves the needle — for you and your employer or business.

When you honour your strengths, you will create a career which ‘works’ for you!

#5 — LOOK FOR THE OPPORTUNITIES

Pinpointed a problem in your organisation? Talk to your employer about creating a role around it. Highlight the benefits to the business and specific skills you have to help them solve it.

You’d be surprised how often companies say yes when someone brings them a clear business case and the right solution. I once met an engineer who identified a graduate training gap within her organisation and went on to design and implement a company-wide learning & development program.

Waiting around for your dream job to be advertised is a passive career strategy. Over 70% of roles aren’t advertised — they’re created. Invest in developing your network and tapping into the hidden job market.

When you start looking for the opportunities, you can create your own role before companies go to market.

#6 — MANAGING MULTI-PASSIONS

Are you an individual with lots of interests? Need variety in your work? Feel constrained by your job because there’s so many things you love to do — and it’s impossible to do them all in one role?

When you’re multi-passionate, trying to force all your interests into one ‘perfect job’ can hold you back. Realise not every passion needs to become your day job or a business. Give yourself the freedom to enjoy some interests and passion projects outside work.

Instead, here’s how to use those multi-passions to design your career with intention.

Testing ideas + passions

Know what your ideal role looks like? Find low-risk ways to test out new skills or experience different careers of interest. Consider learning new work-related skills, volunteering or shadowing someone.

Love speaking? Join Toastmasters to develop your skills or do some free speaking gigs to promote yourself as an expert in your industry. It may lead to paid work, a second income stream — or even your future career!

Interesting in coaching? Look for ways to coach people in your current role. Do a short introductory course before committing to a long-term certification program.

Consider alternative career pathways

Portfolio careers are also becoming more common and acceptable to corporate employers. I’ve met many Lawyer/Life Coaches, Accountant/Artists and HR Leader/Podcast Hosts!

You don’t have to pick one path for life. Many of my clients are choosing careers that blend multiple interest areas — even if it breaks the traditional mould.

Becoming your own boss could also be a great way to deliver multiple offers or services long-term. Start by building a side hustle and transition into your business over time.

When you stop trying to fit yourself to one specific job, you can start to craft a career which is the right fit for YOU!

It’s frustrating to feel like your career doesn’t fit and to always be searching for the ‘right role’. But the good news is, it’s completely possible to craft a career on your terms. These strategies have helped my clients create their ‘ideal’ role and I hope they support you too!

Ready to craft your dream career?​

Stacey Back is The Career Planning Specialist, an executive career coach and speaker. She helps high-achievers at a career crossroads find the work that lights them up, increase their income, impact and create a career + life on their terms. Stacey works virtually with individuals and organisations based across the globe.

SIGN #1 — YOU’RE STRIVING TO BE ‘PERFECT’

Do you set incredibly high standards — then beat yourself up if you fail to reach them? Perfectionism is often a major source of the self-doubt holding you back in your career.

You’re obsessed with what others think and worried about getting ‘perfect’ results. Then, become so overwhelmed by the size of the goals you set for yourself that you procrastinate. In extreme cases, you never put your ideas out into the world.

You also struggle to let go and tend to micro-manage — believing no-one can complete a task as well as you and it’s easier to do it yourself.

One client spent so much time perfecting her work that she ended up writing off many hours she couldn’t bill. This left her with limited capacity to take on new client work and struggling to meet her targets.

To break through this, commit to taking imperfect action. Realise there’s no such thing as ‘perfect’ and nothing can ever be 100% complete. So do your best and aim for ‘good enough’.

Start celebrating your successes and reframing failure as learning. Write down your daily accomplishments — and acknowledge the progress towards your goals.

When you take imperfect action, you will break through the self-doubt holding you back.

SIGN #2 — YOU’RE ‘SHOULDING’ ALL OVER YOURSELF

Are you ignoring what you ‘want’ in favour of what you think you ‘should’ do? You’re putting everyone and everything ahead of yourself — at work and in all areas of your life. This is another sign self-doubt is limiting your career potential.

You tell yourself: ‘I should’, ‘have to’, ‘must’ and ‘can’t’. Limiting language which leaves you feeling powerless, like you have no choice. As opposed to: ‘I want to’.

For many of my clients, this looks like saying yes to every project — even when your calendar’s already full.

People pleasing and trying to ‘do it all’ stems from a deep need to feel liked, appreciated and validated. Practice self-compassion and take the time to acknowledge who you are, your best qualities. Give yourself space to say no, set boundaries and prioritise your needs first.

When you focus on what you WANT, you will shift the self-doubt that’s been sabotaging your career success.

SIGN #3 — YOU’RE A WORKAHOLIC

Do you push yourself to work longer and harder than everyone else? You’re regularly the first or last person in the office — even though you’ve completed your work and don’t need to be there.

You try to prove yourself to others by overworking. Because deep down, you’re worried you’re not good enough. But this self-doubt leads to burnout and negatively impacts your important relationships.

I remember when I never took holidays (let alone a lunch break) without feeling lazy or guilty for switching off!

If you can relate, stop seeking the approval of others to feel good about yourself. Validate yourself first and you’ll know where to draw the line with overworking. Take time out to combat stress, avoid burnout and bring yourself back into balance.

When you build your self-worth, you will beat the cycle of overworking.

SIGN #4 — YOU NEED TO BE THE BEST

Growing up, were you praised for your intelligence or things that came easily to you? If so, you may have developed the belief you need to achieve things quickly and easily. But when something takes time to master, you experience self-doubt and feel like you’ve failed.

You’re naturally competitive and believe you need to be the best — without a lot of effort. Yet if you don’t get it right on the first go, you quit. You may even avoid trying new things or hesitate to ask for help, thinking you should already know the answer.

Realise we all have strengths — and weaknesses. The most successful people operate from their zone of genius and get support from people who have strengths where they don’t.

When you focus on your next, best step and let go of the pressure to perform, you will overcome self-doubt.

SIGN #5 — YOU’RE STUCK IN COMPARISONITIS

Are you constantly comparing yourself to others? You see the latest shiny LinkedIn announcement and feel jealous or frustrated by your lack of progress. It seems like everyone else is getting to where you want to be — and faster.

When you’re caught in career comparison, your inner mean girl or guy will be running rampant. You feel inadequate, lose confidence and stop taking action towards your professional goals.

One senior leader I worked with stayed silent in meetings because she was worried her ideas weren’t as good as everyone else’s. But this meant she wasn’t being seen by the people who could promote her.

To stop comparison, collect evidence of your unique strengths and achievements — like positive feedback from clients, your boss or performance reviews. Keep it somewhere visible and revisit it any time self-doubt creeps in.

Use the success of others as inspiration for what’s possible for you too. But stay focused on your own lane — not whether you’re behind or ahead.

When you start owning your unique value, you will move forward with confidence.

Self-doubt can be crippling to your career and stop you reaching your full potential. These insights have helped my clients identify the ways it holds them back and how to overcome it. I hope they support you too! 

Ready to find clarity, overcome self-doubt and create a strategy to move forward with confidence​? The patterns we’ve explored here are exactly what we work through inside Ignite Your Career.

Book your free 30 minute consult HERE to get started!

Stacey Back is The Career Planning Specialist, an executive career coach and speaker. She helps high-achievers at a career crossroads find the work that lights them up, increase their income, impact and create a career + life on their terms. Stacey works virtually with individuals and organisations based across the globe.

Going round and round in circles trying to figure out what you want next in your career?

Today, I’m talking about how I moved from overthinking to clarity — and now support my clients to do the same in their careers.

There’s a common mistake I see high-achievers make when they’re at a career crossroads. One which is keeping them stuck. And it’s something I did too…

Back in 2017, I was feeling unfulfilled in my decade long recruitment career and burnt out in my business. I remember agonising over what I wanted to do next for months. A big mistake I made was spending hours going down the Google rabbit hole, hoping my dream career path would magically jump out at me!

But trying to THINK my way to a solution kept me stuck in analysis paralysis. I know it sounds counterintuitive — especially when you’re logical and strategic. Yet, trying to think your way to clarity is exactly what keeps you stuck!

So what helped me find clarity?

Taking action. By following my curiosity and finding practical ways to explore different career paths.

For me, this looked like many conversations with generous people doing work which interested me. I also tested out new skills through volunteering and various side projects. Eventually, I completed a coaching certification and post-graduate studies.

Here are four steps to shift out of analysis and into action, so you can start to clarify your career direction. These ideas are practical, grounded in experience and designed to move you from confusion to clarity!

#1 — START WITH A CLEAR INTENTION

It takes time to explore potential ideas and identify what you want next in your career. Before moving into action, check-in on the intention behind this desire.

Are you putting pressure on yourself to have it figured out because you think you should — or because you want to? When you’re driven by external factors, such as the expectations of others, you’ll find it difficult to stay motivated. But when the intention comes from within and you know why it’s important, you’ll commit to taking action.

Also, do you have the energy to dedicate to this process? Many people feel exhausted after the past couple of years, while others are rethinking their careers and ready to make a change. If it’s not the right time, give yourself permission to hit pause for now.

Finally, choose a couple of career interest areas to explore. Test and validate one idea at a time, starting with the one which interests you the most.

Because when you start with a clear intention…you will commit to taking action and clarify your career direction a whole lot faster.

#2 — PINPOINT WHAT YOU DON’T WANT

When you don’t know what you want next in your career, one of the best places to start is to get clear on your bigger vision. Then, you can start to define the career goals and action steps to make your vision a reality.

But if you’re feeling stuck, this can be challenging. Often, it’s easier to identify what you don’t want — instead of trying to visualise a vague picture of your future.

In this situation, I’ll take my clients through a brainstorming exercise. I start by asking: ‘What don’t you want?’

If they don’t want to be micro-managed, then I’ll respond with: ‘Great. If you don’t want to be micro-managed, what DO you want?’

I’ll repeat this process several times until we’ve generated a long list. By the end, their career desires and dislikes become clear. As one client put it, ‘I realised I know what I want, not just what I don’t want’.

Because when you know what you DON’T want, you will easily determine what you DO want next in your career.

#3 — CONDUCT INFORMATIONAL INTERVIEWS

One of the most powerful steps I took was having conversations with people doing work (or elements of work) which interested me. And time again, the clients who are proactive about this find clarity about what they want to do next. Meanwhile, those who resist or half-heartedly commit to the process stay stuck.

Yes, putting yourself out there is uncomfortable. You may feel like you’re asking someone to do you a massive favour by dedicating time to talk to you. But it IS possible to approach these conversations in a way which is strategic and based on building relationships.

First, the goal of a career conversation is to ‘interview’ the individual about their work. You want to approach these discussions with curiosity and get their career story — that’s it. By doing so, you’ll uncover new career pathways you’d never otherwise have considered.

Second, you’re not asking for a job. You’re looking to genuinely connect and build a relationship with someone in a role, organisation or industry of interest.

People love talking about themselves and will be happy to help by sharing their insights and advice. You can also offer to support them in return, by connecting them to a new client or connection.

Finally, career conversations are a great way to build your network. Used strategically, they’ll help you test out and validate potential career ideas. Plus, you’ll also be at the forefront of this person’s mind if they hear about suitable opportunities!

Remember, when you are proactive about having conversations, you will discover what you want next and open yourself up to new career opportunities.

#4 — TEST OUT NEW SKILLS 

What are you curious about or interested in? When you’re unsure what you want to do next in your career, start with what sparks your interest. Identify areas of interest related to your current career — or a brand new profession.

Then, find practical ways to try out the new skills required for your career areas of interest. Consider taking on a new project at work or a voluntary or board role separate to your day job. You could also undertake further study, upskill or start a side business.

The objective is to uncover new insights about what you want to do next. It also allows you to test out new skills and validate potential career pathways. In the process, you’ll be developing transferrable skills which you can use in your future career.

One of the best steps I took before changing careers was volunteering. At a time when I felt lost in life, being of service to others took the focus off the frustration I felt in my career. I also tested out new skills like coaching and facilitation, which helped me clarify what I enjoyed and wanted next in my work.

Because when you follow what lights you up, your ideal pathway will become clear.

So there you have it. The practical strategies which have helped my clients and I stop overthinking and figure out what we wanted to do next. I hope they support you too!

Stacey Back is The Career Planning Specialist, an executive career coach and speaker. She helps high-achievers at a career crossroads find the work that lights them up, increase their income, impact and create a career + life on their terms. Stacey works virtually with individuals and organisations based across the globe.