#63: Building Your Personal Brand Today (Even In The Messy Middle)
Do you want to build your personal brand — but aren’t sure how or where to start?
Today, we’re talking about why personal branding matters for leaders right now and how you can start building yours with intention.
I’m joined by Ali Kunze — a business development and marketing specialist who helps service-based business leaders build their visibility, brand positioning and client experience.
What I love about Ali’s story is that it’s honest and still unfolding. After a 20 year corporate career, she didn’t leave with everything perfectly mapped out.
But what she DID do that others can learn from is listen to that pull to do something different and intentionally develop her personal brand before she ever resigned.
Throughout her career, Ali saw how often smart, successful leaders defaulted to reactive BD activities because they were busy and time poor. Today, she helps multiple clients intentionally design the client experience.
In this episode, we explore how she made the shift into her own business, the power of building a personal brand and how it can help you grow your network, client base and career.
You’ll learn:
- How Ali made the leap from a 20 year corporate marketing career into her own consultancy
- Ali’s honest story of juggling motherhood with a high pressure role and the pivotal moment that led her to intentionally design a career on her own terms
- Practical advice for others navigating a career crossroads and moments of self-doubt in the messy middle of a career transition
- Tangible tips to build visibility and approach networking in a way which feels authentic — EVEN if you struggle with confidence or aren’t the loudest person in the room
- How to share thought leadership and grow an online presence without sounding ‘salesy’ or self-promotional
- The ONE shift to create commercially relevant content that attracts the right clients (not your peers)
- Exact steps to take NOW to start positioning yourself for the career opportunity you want in the next 6+ months
So hit play now — and let’s dive in!
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